McRock Leads $6 Million Investment in Decisive Farming

mcrock oct 2016 mcrock leads 6m in decisive

Toronto, Ontario–(Oct 28, 2016) McRock Capital Corporation, a leading venture capital fund manager  focused exclusively on the Industrial Internet of Things (IIoT), announced today that it has led a $6 million Series A financing in Alberta-based Decisive Farming Corporation. Decisive Farming provides crop  farmers and agriculture service providers with precision agriculture solutions and mobile and cloud based software tools to operate their businesses more profitably. Export Development Canada (EDC) also participated in the financing. In addition to the new capital raised, EDC and Accelerate Fund converted existing notes as part of the Series A financing. 

Decisive Farming’s flagship product, Optimize RX, uses soil analysis and GIS mapping to help farmers  efficiently seed and fertilize their crops in an effort to maximize profits. The company’s IIoT cloud-based  software app, My Farm Manager, connects key people, service providers and data to manage and  optimize the entire farming operation.  

“Our family has been in the farming industry for four generations,” says Remi Schmaltz, CEO of Decisive  Farming. “When we founded the company in 2011, we understood the profound impact that agronomy,  data analytics, and software has on improving profitability in the crop farming industry. The opportunity  

to partner with McRock, a dedicated IIoT VC fund with experience in scaling IIoT solutions, was an  incredible opportunity for our shareholders.” 

“Over the past five years, we have seen overwhelming evidence that the agricultural sector is leading the  charge in the adoption of IIoT solutions,” says Whitney Rockley, Co-founder and Managing Director of  McRock Capital. “The crop farmers’ positive response to Decisive Farming’s solutions, combined with the 

company’s impressive revenue growth and efficient use of equity, makes this an exciting addition to our  investment portfolio.” 

As part of the financing, Whitney Rockley, Co-founder of McRock Capital, will join the Decisive Farming Board of Directors.  

About Decisive Farming Corporation – Decisive Farming provides highly effective management solutions  to crop farmers and agriculture service providers. Decisive’s focus is on precision agronomics, crop  marketing and information management services that are geared toward farm profitability, sustainability  and ease-of-use. Decisive’s services are setting the standard in quality and performance. Their solutions  are fully integrated through their web software, My Farm Manager, and are supported by leading providers in the industry.  

Visit and follow on Twitter @DecisiveFarming 

About McRock Capital – McRock is the first dedicated Industrial Internet of Things (IIoT) venture capital  fund focused on the intersection of sensors and software in large industrial markets. The McRock team  has a unique background of building high-growth venture-backed IIoT companies while also having  worked in the power, water, oil and gas industries. McRock is backed by several leading institutional  investors as well as Cisco Systems and Électricité de France (EDF).  

Visit and follow on Twitter @McRockCapital.