June 11 | Montreal Science Centre, Montreal, Canada
Mark your calendars. Book your flights. The McRock Annual Symposium is back.
On June 11, 2025, the sharpest minds in Industrial Software – entrepreneurs, investors, and corporate leaders – will converge in Old Montreal for a full-throttle exploration of the industry’s explosive growth.
This is where connections spark, deals take shape, and the future of industrial innovation gets debated over a well-earned cocktail at the end of the day. Back by popular demand: Speed Pitching (high stakes, no fluff) and our legendary Networking Reception, where rubbing elbows often leads to striking deals.
Stay tuned for our lineup of Keynote Speakers and Panels – because when software meets industry, transformation isn’t just inevitable. It’s already happening.
Join us. The future is being written in code. And cocktails.
Hosted By
SCOTT MACDONALD
Co-founder & Managing Partner McRock Capital
WHITNEY ROCKLEY
Co-founder & Managing Partner McRock Capital
ALLISTAIR ELLIOT
Trumpet Master and Maestro of Good Vibes
Keynote Speakers
Get ready to hear from top minds in the Industrial Software space.
David Hindley
Vice President, Corporate Development, Autodesk
When Autodesk looks to expand its reach, David Hindley is the one making it happen. At the helm of inorganic growth and integration, he has led $4B+ in strategic deals, including acquisitions like Plangrid, Spacemaker, and Innovyze. Working across Autodesk’s manufacturing, AEC, and media & entertainment sectors, his team accelerates technology and business strategy, while also managing a robust investment portfolio of direct and LP positions.
Shannon Katschilo
Country Manager of Canada, Snowflake
Shannon Katschilo brings a distinct perspective to the AI transformation story, working alongside some of Canada’s most iconic brands and emerging startups to drive real-world AI value beyond the hype. Under her leadership as Country Manager of Canada, Snowflake’s Canada division has become one of the company’s fastest-growing markets globally, driven by her commitment to make enterprise AI easy, efficient and trusted across industries.
Panel Sessions
Industrial Software: Big Deals, Bold Moves, and What's Next
Matt Hutton
Director, Corporate Development
Aspen Technology
Vinay Trivedi
Principal
General Atlantic
James Austen
Managing Director
Industrial Software TD Securities
Alexander Smith
Venture Investor & Corporate Development
Rockwell Automation
The Blueprint for Growth
Lyne Jacques
CRO
Miovision
Dan Brady
COO
e2ip
Colin Ryan
Managing Director & Head
Tech & Innovation Investment Banking
CIBC
Antoine Bisson
Co-founder & CTO
Poka (an IFS Company)
Gen AI in Industrial Software: Real Use Cases, Real Impact
Annie Veillet
Partner
Cloud, Data & AI
PwC
Dan Maloney
CEO
Landing AI
Max Storto
Director, Innovation Strategy & Venture Capital
Xylem
Additional panelists
coming soon...
Post Symposium Reception
When the adrenaline rush subsides, one last event awaits.
Swap insights, toast to new connections, and maybe even celebrate a freshly inked deal (no promises, but stranger things have happened).
Then, stick around as we unveil the winners of the McRock Industrial Software Awards – because the best deserve the spotlight.
And because we love a good success story, Elijah Holmgren is back. When he last played, he was just launching his rockstar career. Now he’s scaled up and taking his sound to the next level – not just with his guitar, but with vocals to match.
The perfect finale to the Industrial Software event of the year.
Speed Pitching Session
Two Sessions. Twice the Opportunity.
Are you a startup ready to make your case to some of the top global investors in the room? This is your chance to deliver your best elevator pitch to the people who can make things happen. Bring your A-game, hype yourself up however you need (no judgment), and get ready for a rapid-fire session that could change everything. No pressure – just opportunity.
Date: June 11
Times: Session 1: 12:30 PM – 1:00 PM | Session 2: 3:00 PM – 3:30 PM
Venue: Montreal Science Centre
Format: Entrepreneurs and investors will have five minutes to meet before rotating to the next table.
Are you an entrepreneur or investor ready to be part of this? Let us know.
McRock Industrial Software Awards
Recognizing the Best in Industrial Software
Know a trailblazing corporation, AI startup, or entrepreneur making waves in Industrial Software? (Maybe it’s you??) We’re searching for standout nominees from around the world for three prestigious awards:
Industrial Software Corporate Leader of the Year (Public company)
Industrial AI Tech Company of the Year (Startup)
Industrial Software Entrepreneur of the Year (Individual)
Winners receive:
- Two VIP passes to the McRock Industrial Software Symposium
- The opportunity to deliver an acceptance speech to an audience of top executives, entrepreneurs, and investors
- Bragging rights – and some serious hardware for the office trophy shelf
Apply now! Download and complete the form below before May 2nd:
Industrial Software Corporate Leader of the Year
Industrial AI Tech Company of the Year
Industrial Software Entrepreneur of the Year
Where to Stay
Stay Where the Action Is
The best conversations don’t stop when the sessions end. Book your stay at the Saint-Sulpice Hotel, where industry leaders, investors, and entrepreneurs will be unwinding, networking, and maybe even closing deals over a round of negronis in the hotel bar.
We’ve secured a limited block of rooms at a special rate in the heart of Old Montreal – but once they’re gone, they’re gone.
Reserve your spot and make the most of McRock Symposium 2025.
Sponsors
Thank you to our amazing sponsors!
