Toronto, Ontario–(Oct 28, 2016) – McRock Capital Corporation, a leading venture capital fund manager  focused exclusively on the Industrial Internet of Things (IIoT), announced today that it has led a $6 million Series A financing in Alberta-based Decisive Farming Corporation. Decisive Farming provides crop  farmers and agriculture service providers with precision agriculture solutions and mobile and cloud based software tools to operate their businesses more profitably. Export Development Canada (EDC) also participated in the financing. In addition to the new capital raised, EDC and Accelerate Fund converted existing notes as part of the Series A financing. 

Decisive Farming’s flagship product, Optimize RX, uses soil analysis and GIS mapping to help farmers  efficiently seed and fertilize their crops in an effort to maximize profits. The company’s IIoT cloud-based  software app, My Farm Manager, connects key people, service providers and data to manage and  optimize the entire farming operation.  

“Our family has been in the farming industry for four generations,” says Remi Schmaltz, CEO of Decisive  Farming. “When we founded the company in 2011, we understood the profound impact that agronomy,  data analytics, and software has on improving profitability in the crop farming industry. The opportunity  

to partner with McRock, a dedicated IIoT VC fund with experience in scaling IIoT solutions, was an  incredible opportunity for our shareholders.” 

“Over the past five years, we have seen overwhelming evidence that the agricultural sector is leading the  charge in the adoption of IIoT solutions,” says Whitney Rockley, Co-founder and Managing Director of  McRock Capital. “The crop farmers’ positive response to Decisive Farming’s solutions, combined with the 

company’s impressive revenue growth and efficient use of equity, makes this an exciting addition to our  investment portfolio.” 

As part of the financing, Whitney Rockley, Co-founder of McRock Capital, will join the Decisive Farming Board of Directors.  

About Decisive Farming Corporation – Decisive Farming provides highly effective management solutions  to crop farmers and agriculture service providers. Decisive’s focus is on precision agronomics, crop  marketing and information management services that are geared toward farm profitability, sustainability  and ease-of-use. Decisive’s services are setting the standard in quality and performance. Their solutions  are fully integrated through their web software, My Farm Manager, and are supported by leading providers in the industry.  

Visit www.decisivefarming.com and follow on Twitter @DecisiveFarming 

About McRock Capital – McRock is the first dedicated Industrial Internet of Things (IIoT) venture capital  fund focused on the intersection of sensors and software in large industrial markets. The McRock team  has a unique background of building high-growth venture-backed IIoT companies while also having  worked in the power, water, oil and gas industries. McRock is backed by several leading institutional  investors as well as Cisco Systems and Électricité de France (EDF).  

Visit www.mcrockcapital.com and follow on Twitter @McRockCapital.

Toronto, Ontario–(Sept 9, 2016) – McRock Capital Corporation, a leading venture capital fund manager  focused exclusively on the Industrial Internet of Things (IIoT), announced today it has led a $5 million  Series A Financing in Chandler Arizona-based Serious Integrated, Inc. The company is a leader in human machine interface (HMI) hardware and software systems for OEMs racing to add beautiful and intuitive IIoT-connected interfaces to industrial or commercial machines. Serious HMI systems add immense value  and competitive advantages while enabling the equipment makers and their customers to capitalize on  new revenue streams through analytics, monitoring and maintenance services. 

Serious’ connected, touch-enabled graphic colour LCD solutions empower OEMs to accelerate design-to market timing on innovative IIoT-connected smart machines. Serious solutions are in production at OEMs  worldwide and transforming equipment functionality in markets such as industrial automation, food  services and medical.  

“We are pleased to announce our new partnership with McRock”, says Terry West, Founder and CEO of  Serious Integrated. “As North America’s premier IIoT venture capital fund, McRock’s strong connections  to emerging and large multi-national OEMs, software analytics and system integrators will accelerate our  expansion into the IIoT market globally”.  

“The enormous potential of the IIoT starts with machine connectivity and an intuitive human-machine  interface”, says Scott MacDonald, Co-founder and Managing Director of McRock Capital. “Serious has  created stunning touch screen HMI platforms to enable any industrial or commercial OEM to rapidly  modernize their fleet and tap into the power of IIoT connectivity”. 

As part of this financing, Scott MacDonald and Whitney Rockley, Co-founders of McRock Capital, will join  the Serious Integrated Board of Directors.  

About Serious Integrated, Inc. – Serious Integrated is a privately held Chandler, Arizona-based  corporation focused on enabling original equipment manufacturers (OEMs) to transform their products  into smarter, highly-connected Digital Age devices. Product offerings include complete platform-level,  integration-ready solutions for graphic/touch HMI and IT/IIoT/Industrial Networking connectivity. HMI  platforms include off-the-shelf front panel graphic/touch hardware modules with pre-licensed software  and tools for the development and deployment of modern user interfaces. Serious communications platforms include off-the-shelf hardware modules with independent processing, CAN, RS232/485,  Ethernet, WiFi, Bluetooth, GPIO (ADC/DAC/I2C/SPI/UARTs), and storage. 

Visit www.seriousintegrated.com and follow on Twitter @SeriousIntegrat 

About McRock Capital – McRock is the first dedicated Industrial Internet of Things (IIoT) venture capital fund focused on the intersection of sensors and software in large industrial markets. The McRock team has a unique background of building high-growth venture-backed IIoT companies while also having worked in the power, water, oil and gas industries. McRock is backed by several leading institutional investors as well as Cisco Systems and Électricité de France (EDF).  

Visit www.mcrockcapital.com and follow on Twitter @McRockCapital.

Toronto, Ontario–(June 8, 2016) – McRock Capital Corporation, a leading venture capital fund manager  focused exclusively on the Industrial Internet of Things (IIoT), announced the 3 category winners of the  McRock IIoT Awards during its 5th Annual McRock IIoT Symposium in Montreal. The inaugural McRock IIoT  awards program recognizes organizations and individuals in three categories; IIoT Private Company of the  Year, IIoT Corporate Leader of the Year, and IIoT Influencer of the Year. The winners were selected by an  industry-led judging committee. The judges for the 2016 awards were Ron Sege, Chairman and CEO of  Echelon Corporation, Peter Williams, CTO of Big Green Innovations with IBM, and Peter Van Deventer,  Chief Marketing Officer at Tessera Technologies.  

McRock IIoT Private Company of the Year – Davra Networks 

 

 

 

This award is presented to a privately held technology company that has demonstrated an IIoT product  or service that has gained solid customer traction selling into industrial markets. Headquartered in Dublin  Ireland, Davra Networks has developed a platform that firmly targets the connected transportation space  by collecting and utilizing data from vehicles, infrastructure and connected sensors. Now used by over 60  customers worldwide including police forces, mass transit and railways, Davra is becoming the default  when connecting anything with wheels.

McRock IIoT Corporate Leader of the Year – GE  

 

 

 

This award is presented to a corporation driving IIoT adoption by demonstrating a unique and successful  IIoT solution internally or with a customer. In 2012, GE’s Chairman & CEO Jeff Immelt got behind the term  Industrial Internet to transform the multinational conglomerate, which traces its history back to Thomas  Edison in 1878, into a digital industrial company. In 2015, GE announced the creation of GE Digital, a new  unit intended to make digital the core foundation of GE’s operations. GE has lead the IIoT market with its  Predix platform, a cloud-based service designed to meet the unique security, scale and speed  requirements of industrial-strength machines. More than 7,500 developers from within and outside GE  and its customers including Boeing, ConocoPhillips and Pitney Bowes are building on the Predix platform.  To quote Jeff Immelt, “If you went to bed last night as an industrial company, you’re going to wake up this  morning as a software and analytics company”. 

McRock IIoT Influencer of the Year – Allan Alter, Senior Research Fellow at Accenture 

 

 

 

 

This award is presented to an individual that has experienced success in the IIoT in some meaningful  capacity such as a CEO setting strategy, a developer creating a product, and everything in between. Allan  Alter is a senior research fellow specializing in the impact of technology on enterprises at the Accenture  Institute for High Performance in Boston. He leads projects as part of the Institute’s global research  agenda in the areas of information, technology strategy and digital business. In November 2015, Allan  authored “Why the IIoT spells jobs for information technology professionals”. Allan’s work has been  published in numerous business and technology publications, including the Harvard Business Review, the  Wall Street Journal, Fortune, Financial Times, and Bloomberg Businessweek. Allan has been a key  researcher helping organizations understand the implications and opportunities as large industrial  markets connect their physical and digital assets. 

About the McRock IIoT Awards – The awards program was designed to recognize 3 categories of  corporations and individuals advancing and impacting the direction of the Industrial Internet of Things  (IIoT) – Private Company of the Year, Corporate Leader of the Year and Influencer of the Year.  

About McRock Capital – McRock is the first dedicated Industrial Internet of Things (IIoT) venture capital  fund focused on the intersection of sensors and software in large industrial markets. The McRock team  has a unique background of building high-growth venture-backed IIoT companies while also having  worked in the power, water, oil and gas industries. McRock is backed by several leading institutional  investors as well as Cisco Systems and Électricité de France (EDF). Visit www.mcrockcapital.com or follow  us on Twitter@McRockCapital.

 

Toronto, Ontario and Calgary, Alberta –(Feb 23, 2016) – McRock Capital Corporation announced today it  has opened a Western Canadian office in Calgary, Alberta and added Jeremy Gilman as Principal. McRock  manages a $65 million dedicated Industrial Internet of Things (IIoT) venture capital fund backed by leading  institutional and strategic investors including Alberta Enterprise Corporation, BDC Capital, Cisco Systems,  EDC, Électricité de France (EDF), HarbourVest, Kensington Capital, and Teralys Capital. McRock was  founded by entrepreneurial VCs, Scott MacDonald and Whitney Rockley and has announced significant  investments in RtTech Software, mnubo and Invixium. 

“The opening of our office in Western Canada is an important extension of our investment reach into the  digital oilfield sector, an exciting sub-segment of the IIoT,” said Whitney Rockley, Co-founder and  Managing Director at McRock. “We are thrilled to have Jeremy Gilman join our team. Prior to McRock, he  spent seven years at a prominent energy-focused private equity firm based in Calgary. Jeremy is a skilled  investment professional who shares our entrepreneurial DNA.”

“The IIoT is being called the next major industrial revolution by many technology leaders and McRock  Capital will provide Alberta-based companies focused on the IIoT with critical expertise and a source of  investment capital”, stated Kristina Williams, CEO of Alberta Enterprise Corporation. “We are very excited  to have McRock join Alberta’s growing and diversified technology community.” 

“The oil and gas industry is facing new challenges as exploration and development of unconventional  resources increases,” said Jeremy Gilman, Principal at McRock. “New sensors and data analytics will allow  an unprecedented level of insight into reservoirs while improvements in monitoring, control, and process  automation will lead to increased efficiency and cost reduction – particularly important in an uncertain  commodity price environment.”  

About Alberta Enterprise Corporation – Alberta Enterprise Corporation promotes the development of  Alberta’s venture capital industry by investing in venture capital funds that finance early stage  technology companies. Alberta Enterprise focuses on funds that have a strong commitment to Alberta – including a full-time presence in the province. In addition to capital, Alberta Enterprise supports Alberta’s venture capital ecosystem by connecting investors, entrepreneurs, and experienced  technology executives who share our passion for building a bright, innovative Alberta. 

Since inception, Alberta Enterprise has committed $105 million of investment to nine VC funds and the  Accelerate Fund, covering a diverse range of forward-looking industries including clean and energy  technologies, information and communications technologies, life sciences, and agriculture and food. Visit www.alberta-enterprise.ca or follow on Twitter @ABEnterpriseCorp. 

About McRock Capital – McRock is the first dedicated Industrial Internet of Things (IIoT) venture capital  fund focused on the intersection of sensors and software in large industrial markets. The McRock team  has a unique background of building high-growth venture-backed IIoT companies while also having  worked in the power, water, oil and gas industries. McRock is backed by several leading institutional  investors as well as Cisco Systems and Électricité de France (EDF). Visit www.mcrockcapital.com or follow  on Twitter @McRockCapital.

Toronto, Ontario–(Oct 27, 2015) – McRock iNFund LP, an Industrial Internet of Things (IIoT) venture  capital fund managed by McRock Capital, announced today it has led the $4 million Series A financing in  Toronto-based Invixium. The company is a world leader in advanced biometric security products which  provide the highest level of physical access security at enterprises and industrial facilities through Internet  connected edge computing solutions. Since Invixium’s inception three years ago, the company has sold  over 3,500 products to government and blue chip industrial companies with rugged security requirements  in the Middle East, North Africa, India and North America.  

“We are experiencing a shift towards advanced, elegant and robust biometric authentication solutions  due to the inherent security limitations and complexities of traditional authentication methods”, said  Shiraz Kapadia, Founder and CEO at Invixium. “Our biometric security solutions go beyond traditional  devices in that we enable integrators and end users to customize their applications using our embedded  Android kit and comprehensive SDKs”.  

“Invixium’s sophisticated solution enables edge computing while maintaining the highest level of security  and convenience”, stated Scott MacDonald, Co-founder and Managing Partner at McRock. “Invixium’s  solution is highly scalable and easily transferrable to a variety of markets due to its meticulous design,  intuitive user interface and powerful on-device processing power.” 

As part of this financing, Scott MacDonald and Whitney Rockley, Co-founders of McRock Capital, will join  the Invixium Board of Directors.  

About Invixium – Headquartered in Toronto, Ontario, with a presence in India, UK and US, Invixium is a  biometric solutions company that is intensely passionate about delivering Internet connected edge  computing solutions that are elegant, robust and simple to use. Focused on industrial/enterprise access  control, time & attendance and the smart home market, Invixium offers next generation, exquisitely  designed, high quality products and services that are differentiated through its advanced algorithms, 

smart engineering and flexible architecture. Invixium products are proudly Made in Canada. Visit  invixium.com or follow us on twitter @Invixium and facebook. 

About McRock Capital – McRock is the first dedicated Industrial Internet of Things (IIoT) venture capital  fund focused on the intersection of sensors & software in large industrial markets. The McRock Team has  a unique background of building high-growth venture-backed IIoT companies while also having worked in  the power, water and oil & gas industries. The fund is backed by large institutional investors as well as  Cisco Systems and Électricité de France (EDF). For more, visit www.mcrockcapital.com or follow us on  twitter @McRockCapital.